Projects
Good design is invisible—it solves problems so elegantly that users never have to think about the solution, only achieve their goals.
I believe that the most impactful products are born from a deep empathy with users and a relentless focus on simplicity.
These projects try to reflect these principles.
My Blogs

Standardization. Standardization is something that you will hear in the food industry a lot and McDonalds Ice-Cream Machine is a part of it. Standardization in the fast food industry involves…

Minimalism has been the quite the fad these days influencing pretty much everything we see/use around us. It has been with us for quite some time and maybe we should…

Imagine this situation, "You got to a cafe and try to enter it by pushing the door. It doesn't budge. You try harder. Another person comes pulls the door and…
Wednesday, March 28, 1979. A clog is found in the basement of a nuclear power plant. One of the operators, Fred Scheiman rushes to Tank 7 where he takes off…
The book as the name suggests is for people with absolutely no design experience. This book gives easy, excellent design help for people who do want to make sure that…
When a person says Nike most people probably remember the famous 'swoosh' logo, not the Greek goddess of victory. The 'swoosh' logo was designed by a desperate graphic designer who goes by…
Apple has been known to make some of the best products that we have seen and continue to make innovative products with its breakthroughs. Ken Kocienda provides an insiders account of how Apple…